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How Much Research Should I Do Before a Job Interview?

You may be wondering what is the point in researching the company. Well, studies have shown people who take the time to research potential employers are 90 percent more likely to get the job than someone who walked into the interview blindly. Now this isn't saying read everything available on the company just do some basic looking into the company to know what they are about. Not only will this make you look better during the interview, but it will also help you decide if you want to partner with them or not.

What does the company offer?


This is the number one thing you need to know about the company. As a potential employee, you need to have a good idea as to what type of work you will be doing and who you will be catering too. You can find out this information on the company's website. You can also look through the company's blog and social media page to get an idea of who their clients are and get a better idea of their accomplishments, products, and services.

What is the company's mission?


In order to confidently say you want to work for this company you need to know what they are about. While researching the company you need to find out what their mission and values are. These two things should speak to you, and make you say "I want to be part of that." The company's website should have a mission statement clearly stated for everyone to see. Another good way to see how the company interacts with the community and people who work for them is to check out their social media page.

Who is the company's key player?


If you plan on accepting the position in which you are interviewing for, you need to be aware of who the key players are. Therefore, do your research on the company's website find out who the President/CEO is along with directors and managers. Once you have complied a list of people to look into, you can search Twitter and LinkedIn to see what they say about the company and how they interact with people within the industry.

What is the company looking for in an employee?


This can be a hard part of research due to the fact you have to read between the lines. But you need to know this information in order to know if you can meet their expectations. Look at the company career page on their website and search through the job requirements. You may need to look though a couple positions in order to get a good idea of the overall company wants and needs.

Researching the company before your interview will better prepare you for what is to come. You will be able to answer questions more confidently as well as be more likely to land the job. In addition to these two things you will also know if this is a position you want to land or if you should keep up on your job search.

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